My first Publication avivdigital.in-Photography Tips Improve Your Marke | Page 3

This is a great benefit for you as a photographer. You can offer your services to an
influencer or a famous brand and get something out of it.
Here’s an example:
you’re an animal photographer doing animal portraits
there’s a famous Instagram dog that many animal lovers follow
you get in touch with their owner
offer your services for free
in return, have them mention you on their Instagram profile
It’s very simple but it’s surprisingly effective.
All you have to do is choose the influencer wisely, and make sure they hit your target
audience right where they need to.
This marketing move will boost your portfolio, increase your audience, and help you
raise the bar for all your future jobs.
Show Off Your Versatility
It’s one thing to nurture a unique style, but it’s another thing to be repetitive and
monotonous.
Photographers need to reinvent their work and constantly look for inspiration in new
things, places, or people.
This is why it’s extremely important that you show off your versatility and let people
know you can make every photo shoot unique and special.
The best way to do this is to:
create a website and build your portfolio there
create a separate section for different types of work that you did
come up with unique captions for each of the sections
For example, you can have a section called “cats in winter” followed by “birthday dogs”.
This will let people know what you can do and how creative and special you are.
Set Up a Giveaway
Giveaways are another great way for you to boost your marketing strategy and get
things going.
All you have to do is come up with a prize that would interest people and inspire them to
participate in your giveaway. Depending on your area of expertise and the type of
photographer you are, the prize could be:
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