My first Publication avivdigital.in-Photography Tips Improve Your Marke | Page 2

Therefore, to improve your marketing efforts, you need to work on creating a brilliant
social media presence. The best place for you to start is Instagram.
Here’s what to do:
turn your Instagram account into your social media portfolio
publish some of your best work there
publish something new each day
showcase your skills, style, and personality
Try building a steady army of followers, and work on getting new ones every day. Be
present and actively interact with people following your account.
This will help you boost your marketing strategy and make your online portfolio richer.
Narrow Your Area of Expertise
Most beginner photographers try to win their place on the market by doing all kinds of
work. From food photography to wedding photography, they try to find customers
wherever they go.
However, this is not sustainable in the long run.
The truth is, with this kind of an approach you actually:
don’t have a style
lose track of who your target audience is
don’t specialize in anything and wind up being mediocre in everything
Although narrowing your target audience might sound like a crazy move, it’s actually the
best thing you can do to market yourself better.
Don’t go running around saying “I can do anything you need”. Instead, try this strategy:
choose your area of expertise
work on improving your work within it
advertise yourself as a “food photographer”, “wedding photographer”, “animal
photographer”, etc.
let people know what is it that you do best
People will be more likely to hire you as their wedding photographer if that’s what you
do, and what you do best, rather than if you do all kinds of things.
Collaborate With an Influencer
Everybody needs a good picture nowadays since most people, brands, or companies are
advertising their business online.
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