St
udy Des
i
gn &
Des
i
gn a Career
Dr.
Raj
oo Kri
shnan
Ar
e you a per
son havi
ng a cr
eat
i
ve mi
nd, one who i
s abl
e t
o vi
sual
i
ze t
hi
ngs and concept
s,
compr
ehend t
hi
ngs f
ast
, havi
ng t
he abi
l
i
t
y t
o anal
yze t
hi
ngs bef
or
e ar
r
i
vi
ng at a concl
usi
on,
knowl
edgeabl
e about t
hi
ngs happeni
ng ar
ound you? I
f so,
why not t
hi
nk about ent
er
i
ng t
he fiel
d of ‘
Desi
gni
ng’
? I
n si
mpl
e wor
ds,
desi
gni
ng i
s t
he pr
ocess of devel
opi
ng pr
oduct
s or syst
ems f
or t
he use
by an i
ndi
vi
dual or gr
oup t
o t
hei
r conveni
ence. Sever
al aspect
s wi
l
l have t
o be l
ooked i
nt
o whi
l
e
desi
gni
ng. Ther
e i
s a syst
emat
i
c gener
at
i
on of i
deas t
hat ar
e devel
oped by exami
ni
ng each and
ever
y aspect of t
hat
,
whi
ch ar
e modi
fied i
f needed at ever
y st
age,
and whi
ch ul
t
i
mat
el
y end up i
n t
he
cr
eat
i
on of t
he pr
oduct or t
he syst
em.
The mor
e at
t
r
act
i
ve and handy i
t i
s,
l
ess cost
l
y i
t i
s,
bet
t
er wi
l
l
be t
he accept
abi
l
i
t
y of t
he pr
oduct or syst
em. The easi
ness and comf
or
t of use, t
he f
eat
ur
es t
he
pr
oduct has,
al
l make t
he pr
oduct mor
e popul
ar
.
Desi
gni
ng i
s not now r
el
at
ed t
o pr
oduct al
one t
hese
days. I
t can be desi
gni
ng f
or gi
vi
ng a speci
al exper
i
ence t
o cust
omer
s, f
or ef
f
ect
i
ng bet
t
er
communi
cat
i
on of i
deas and concept
s et
c.
03
One of t
he most gener
al ar
eas i
s t
he Pr
oduct desi
gn fiel
d,
wher
e t
he desi
gner
,
cr
eat
es obj
ect
s whi
ch
ar
e usef
ul t
o human bei
ngs. On may have t
o l
ook at t
he soci
al
, physi
cal aspect
s i
n t
he pr
ocess of
devel
opi
ng i
nnovat
i
ve i
deas. I
t can be t
he pr
oduct
i
on of i
ndust
r
y r
el
at
ed i
t
ems,
f
ur
ni
t
ur
e,
Gl
ass and
Cer
ami
c i
t
ems et
c whi
ch have been par
t of t
he human syst
em f
or l
ong and i
s one of t
he ol
dest ar
eas
of desi
gn. Ani
mat
i
on i
s t
he ar
t of gi
vi
ng l
i
f
e t
o obj
ect
s. Ani
mat
i
on desi
gn i
s a way of descr
i
bi
ng
t
hi
ngs and t
her
eby, communi
cat
i
ng wi
t
h one anot
her
. Her
e sol
ut
i
ons ar
e f
ound f
or compl
ex
pr
obl
ems t
hr
ough t
he devel
opment of ani
mat
i
on fil
ms based on t
he cr
eat
i
ve abi
l
i
t
i
es of t
he desi
gner
.
I
nt
er
i
or desi
gn concent
r
at
es on maki
ng t
he l
i
vi
ng envi
r
onment of peopl
e,
bet
t
er and sui
t
i
ng t
o t
hei
r
t
ast
es and l
i
ki
ngs. Exhi
bi
t
i
on desi
gn i
s concer
ned wi
t
h di
spl
ay and t
he cr
eat
i
on of vi
ewi
ng
exper
i
ences. Ther
e ar
e many mor
e desi
gn ar
eas t
hese days t
o choose f
r
om as per t
he apt
i
t
ude and
i
nt
er
est of t
hose vent
ur
i
ng i
nt
o t
he fiel
d.