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14. This is an internal analysis technique wherein strategists examine customers’ needs, company offerings, and competitors’ offerings to more clearly articulate what their company’s competitive advantage is and how it differs from those of competitors. 15. The first step of this type of analysis involves a firm determining what their customers value and why they value it. 16. Once a hypothesis about competitive advantage has been developed by a firm through three circles analysis, it should be tested by 17. This is a method of comparing the way a company performs a specific activity with a competitor, potential competitor, or company doing the same thing. 18. Companies committed to this process attempt to isolate and identify where their costs or outcomes are out of line with what they identify as the best practices of competitors or other companies or organizations that undertake similar tasks. ------------------------------------------------------------------------------------ STR 581 new Week 3 Learning Team Peer Evaluation FOR MORE CLASSES VISIT www.str581help.com Share drafts of the External and Internal Environmental Analysis assignment with all team members. Provide feedback to be incorporated into each member's paper. Write a synopsis of no more than 350 words summarizing the team's discussion. Click the Assignment Files tab to submit your assignment. ------------------------------------------------------------------------------------