16 . This group is considered powerful if it is not obliged to contend with other products for sale to the industry .
17 . This is considered a collection of firms that offer similar products or services that customers perceive to be substitutable for one another ..
18 . This environment in the strategic planning process comprises factors in the competitive situation that affect a firm ’ s success in acquiring needed resources or in profitably marketing its goods and services .
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STR 581 new Week 2 Learning Team Activity ( Innovation Strategy )
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Write a paper of no more than 1,050 words that describes and evaluates an organization ' s innovation strategy .
Use publicly available information , including Securities and Exchanges Commission filings .
Choose an organization that is introducing new products or services .
Select an organization according to the following criteria based on team member experience :
� Current employer
� Most recent or former employer
� Place of business patronized over a period of time and that members are familiar with