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1. A firm’s external environment is divided into various subcategories that include
2. When managers consider the general availability of credit, the level of disposable
income, and the propensity of people to spend, they are considering what factors?
3. This factor considers or provides creative adaptations that can suggest possibilities for
new products or for improvements in existing products or in manufacturing and
marketing techniques.
4. The quasi-science of anticipating environmental and competitive changes and
estimating their importance to an organizations operation refers to
5. This term refers to the relationships among human beings and other living things and
the air, soil, and water that supports them.
6. Economies of scale in an industry refers to
7. This term refers to descriptive characteristics that can be used to differentiate groups
of present or potential customers.Bottom of Form
8. This information is used to explain or predict some aspect of customer behavior with
regard to a product or service. Information such as usage rate, benefits sought, and
brand loyalty can provide significant aid in the design of ore accurate and profitable
strategies.
9. Because the quantity, quality, price, and accessibility of financial, human, and
material resources are rarely ideal, assessment of suppliers and creditors is critical to an
accurate evaluation of which of the firm’s external environments?
10. What Human Resource component within its operating environment is a major
element of a firm’s ability to satisfy its personnel needs?
11. A firm’s access to needed personnel is affected primarily by four factors that include
12. This element of employment or labor represents the workers in their negotiations with
employers through the process of collective bargaining.
13. The environment that is typically subject to much influence by the firm is
14. Which of these is a determinant of entry, according to Porter?
15. Which threat of entry creates a barrier by forcing entrants to spend heavily to
overcome customer loyalty?