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Automation of robotic processes
Robotic process automation uses scripts and methods that mimic and automate human tasks to support corporate processes.
It is particularly useful for situations where hiring humans for a specific job or task is too expensive or inefficient.
Returning to the example of Adext, this platform automates digital advertising using AI, in order to save time and resources dedicated to the mechanical and repetitive tasks demanded by this profession, which can be performed with greater efficiency and acertivity by the same.
It is a solution that allows you to make the most of merely human talent and move employees to more strategic and creative positions, so that their actions can really have an impact on the growth of the company.
Advanced Systems Concepts, Automation Anywhere, Blue Prism, UiPath and WorkFusion are other examples of process automation companies.