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Biometrics
This technology can identify, measure and analyse human behaviour and the physical aspects of the structure and shape of the body.
It enables more natural interactions between humans and machines, including interactions related to touch recognition, images, voice and body language, making it extremely important in the field of market research.
Biometric companies such as 3VR, Affectiva, Agnitio, FaceFirst, Sensory, Synqera and Tahzoo are working hard to develop this area.