Magic with Heart
Primary Category:
EXHIBITION & EXPERIENCE DESIGN
BRC Imagination Arts
BRC Imagination Arts is an award-winning, strategy, design and production company specialising in transformational visitor experiences. For 45 years, the company has turned cultural stories into destinations built to move people, deepen connection and deliver lasting change.
Guided by a creative philosophy called Magic with Heart, BRC works from the inside out: beginning with what an audience needs to feel, then building every element of design, narrative and production around that emotional truth. The result is work
Magic with Heart
BRC has been shaping museums, brand and cultural destinations across the UK, Europe and the Middle East for four decades. The company’ s work in this space ranges from heritage interpretation and brand storytelling to fully realised visitor attractions, each designed to increase engagement, extend dwell time and generate meaningful commercial return. that consistently outperforms visitor benchmarks and earns the trust of the world’ s most ambitious brands and institutions.
BRC’ s portfolio spans some of Europe’ s most celebrated cultural destinations, including the Museum of Liverpool, the Johnnie Walker Experience on Princes Street, Jameson Distillery Bow St. and the Guinness Storehouse. Proudly independent, with more than 500 international awards, BRC remains one of the most trusted names in cultural experience design.
Projects include Abbey Road Studios, Hadrian’ s Wall, the Heineken Experience, the Volkswagen Experience Centre, Cailler Chocolate Parc, Le Mans 24 Hours and the EU Pavilion at Expo Milano 2015. In the Middle East, BRC is actively supporting next-generation cultural destination development across the Kingdom of Saudi Arabia
Secondary Categories:
Strategy, Planning & Advisory
Interpretation, Content & Storytelling
Integrated Project Delivery
Company Address: Commercial Quay 96:1-08 Commercial St Leith, EH6 6LX
Primary Contact: Donna Davidson
Job Title: Executive Development Director
Contact Details: 07879 655 950 ddavidson @ brcweb. com www. brcweb. com
Core Services Markets served: Global
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