Museums, Arts and Culture Procurement Guide 2026 | Page 34

Converting attention into participation
Primary Category:
EXHIBITION & EXPERIENCE DESIGN

Brave Duck and Robots

Brave Duck and Robots is a UK based experience design studio specialising in cultural attractions, brand environments, and scalable entertainment formats.
The studio integrates strategic insight, creative direction, and technical innovation to build environments that convert attention into participation and participation into long term value.
From large scale cultural attractions to brand led activations and original IP, the work is structured for emotional impact, commercial performance, and operational resilience.
Secondary Categories:
Architecture & Spatial Design
Interpretation, Content & Storytelling
Company Address: Unit I Arena Business Centre 71 Ashfield Road N4 1FF
Primary Contact Name: Alessandro Pula
Job Title: CEO and Co Founder
Contact Details: + 44 7575 552 202 ale @ braveduckandrobots. com www. braveduckandrobots. com
Core Services Markets served: UK, Europe, Global

Converting attention into participation

Recent work includes Discovery Pompeii Alive, developed with 3DBA in collaboration with Warner Bros. Discovery Global Experiences. Brave Duck and Robots led the experience and content design for a new cultural attraction opening near the archaeological site of Pompeii.
The studio also created Piazza in Cooperazione for the Federazione Trentina della
Cooperazione: a reconfigurable civic space designed for exhibitions, assemblies, performances, and public participation.
Additional collaborations include audience strategy and innovation work with the Royal Ballet and Opera, alongside the development of large scale experience systems for international entertainment and cultural partners.
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