Multi-Unit Franchisee Magazine Issue III, 2013 | Page 29

2013 MVP
By Debbie Selinsky

All in the Family
Award-winning brothers rally ’round their brands

J

oe Hertzman is always thinking.When the father of four attended sporting events with his
children, he noticed that when
they ordered ice cream they always requested waffle cones. So when Rally’s
decided to add new Cold Creations
items to the brand’s menu, Hertzman
had a suggestion.
“I said, ‘Look guys, why don’t we put
the ice cream in waffle cones and we
can get another buck on the transaction
and make another 80 to 85 cents?’” he
recalls. “Around the office, we jokingly
call it the JoeCone.’”
That kind of innovation over the years
is what earned Hertzman the Franchisee
of the Year Award from Rally’s/Checkers and the 2013 Multi-Unit Franchisee
Name: Joe Hertzman
Title: President
Company: Radcliff Group
No. of units by brand: Papa
John’s, 24; Rally’s, 13; Long John
Silver’s, 7
Age: 56
Family: Four children
Years in franchising: I’ve been

involved since my dad became
one of the first Long John Silver’s
franchisees in 1969. We’ve
been with Rally’s for 28 years,
and my brother Charles and I
have been with Papa John’s since
1991.

Years in current position:

Decades, since our company is
an extension of our father’s.

Multi-Unit Franchisee Is s u e III, 2013



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