Multi-Unit Franchisee Magazine Issue II, 2011 | Page 32

P O W E R

P L A Y E R S

By DeBBie SelinSKy

Home-Based
Keeping it local in a Texas military town

F

or years, Jeff Orlando has
read with fascination the articles in franchise and business
magazines about super-successful
entrepreneurs. “It’s amazing to read
about these guys who have 87 Burger
Kings and 92 Wendy’s units and these

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Multi-unit Franchisee iS S ue ii, 2011

unbelievable homes and lifestyles,” says
the Killeen, Tex., resident. However,
he adds, it’s also nice to read about
“regular guys like me,” who choose to
define their success in a different way.
Orlando, with one Wingstop and
one Schlotzsky’s, says he admires the

hard work and smarts it took for these
operators to become so large, but he
doesn’t really want 92 units—maybe
12 close to home. “I want to build
my success here in this community
and I’m spending many hours doing
that. I don’t really want to spend so