2013 North American Properties MULT-IFAMILY LEASE UP 23
TWITTER RESPONSE EXAMPLES: Reputation MGMT
SENARIO ONE:
TWEET:
“ The construction of @ BOHO4W is literally causing my poor old house to SHAKE! # ThanksForNothing”
RESPONSE:
“@ Johndoe, thanks for bringing this to our attention. Would love to help if I can. Please DM / email details? Social @ BOHO4W. com THX! – Caleb”
SENARIO TWO:
TWEET:
“ What? I just drove all the way to @ BOHO4W to schedule a tour and the leasing office is CLOSED!!! # SMH”
RESPONSE:
“@ JohnDoe, thank you for the tweet! Please DM / email Social @ BOHO4W. com- I would love to arrange a tour with you ASAP! ~ Caleb”
BEST PRACTICES WHEN RESPONDING:
1. Respond quickly.
2. Follow the person so you can DM them yourself.
3. Include personal contact info if possible.
4. Thank the person instead of apologizing in the public stream.
5. Try to take the conversation to a private channel if possible.
6. Follow-up or re-tweet their praise.
7. Never be defensive.