2013 North American Properties MULT-IFAMILY LEASE UP 14
the types of words, phrases and jargon to be used in social media communications.
4. Purpose: In the end, why are we here? Our brand voice in social media can help customers understand what we want to do with and for them.
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v�“ Meet The Neighbors”( MTN) Video Series- In this video series, NAP highlights amazing restaurants, shops, parks, bars, music venues, public gathering spots, hotels and all else that make the city where our apartment communities are located a superb place to call home. 1. MTN“ Brand” Videos. E. g., http:// youtu. be / Dc6-vhzCqq8 a. Capturing b-roll – Team members best familiar with the area where our apartment communities are located should identify“ landmarks” to use in each MTN series’ b. Identify featured brands – Team members best familiar with the area should identify six to eight brands we want to associate with that are generally within 10 minutes of our apartment communities. i. Work with the brand( restaurant, retail store, etc.), to schedule their interview. We’ ll want their permission which includes signing the likeness release, which states the brand, has no editorial control and that we have rights to use the video in any medium without their further permission. c. On-camera talent- Talent should submit three to five interview question ideas for approval. We ' ll use two or three. At the end of each segment, we ' ll let the brand " plug " their business. i. Talent should have a wardrobe change for each shoot( no white or crazy / busy patterns).
2. MTN“ Places” Videos. E. g., http:// youtu. be / Tr39H5enBnY a. Identifying featured places- Team members best familiar with the area where our apartment communities are located will Identify the“ places” we should feature( museum, park, etc.)