LETTER FROM THE CEO
CONTENTS
3 Letter From The CEO
4 Private Interview With Fred Voccola How Kaseya 365 Will Double Profits For MSPs And Disrupt The Industry
6 Obliterate Competition , Eliminate Stack Bloat , And Drive Efficiency With Automation — All While Instantly Doubling Your Profits
7 Take Your MSP Business From Tactical To Strategic Inside Kaseya 365 : Unveiling The Features You Can ' t Miss
8 How To Avoid Selling Your Company To The Wrong Buyer
9 Buy Or Sell With Confidence With Kaseya ’ s M & A Concierge Platform
10 How To Instantly Generate More Profits In Your MSP Without Spending A Dime On Marketing , Raising Your Prices , Or Hiring A Sales Team
11 The MSP Makeover That Reaped $ 34,535 In New MRR
MSP SUCCESS
PUBLISHER PUBLISHING PARTNER
CEO / FOUNDER
EDITOR IN CHIEF EXECUTIVE EDITOR ASSOCIATE EDITOR
GRAPHIC DESIGN COORDINATOR
Big Red Media Tulip Media Group Robin Robins Allison Foelber Colleen Frye Debbie Taveira Jessica Embree Erika MacLeod
Revealing Q & A with Robin Robins and Kaseya ' s Fred Voccola at TMT ' s IT Sales And Marketing Boot Camp
History In The Making
Bill Gates built Microsoft into a $ 3.17 trillion organization with the leading office productivity software by solving a single , major problem : making it easy for users to have a fully integrated , complete suite of tools while lowering the price and saving countless hours of time for the user .
I believe we are seeing history in the making as Fred Voccola takes a chapter from the Microsoft playbook by releasing a complete platform for MSPs that is fully integrated , thereby not only lowering the complexity of delivering IT services and all the problems that presents but also dramatically reducing the cost of software and service delivery .
As a marketer , I can say with confidence that the single biggest advantage you can have is a uniquely better solution for a “ starving crowd ” with a big , complicated problem . And the more painful , costly , and critical the problem , the more ravenous the market will be to buy — which is precisely what Fred saw when he took over as CEO of Kaseya in 2015 .
For MSPs , the cost and complexity of delivering managed services is significant . Very few businesses share the unique set of problems an MSP must face to grow and be profitable : ongoing and rapid changes in technology , constantly evolving cyberthreats , constant competition , complexity of service delivery , rapidly rising costs of tools and labor , and the added liability and risk if something should go wrong with your clients ’ security , uptime , or productivity under your watch .
That ’ s why Kaseya is now one of the top 50 most lucrative and successful software companies in the world with $ 1.5 billion in ARR and $ 20 billion + market cap . Most exciting of all , they ’ re just getting started .
Sincerely ,
CONTRIBUTORS
Robin Robins Stephen Cracknell Gary Pica
Mike Sanders Ranjan Singh Fred Voccola
PHOTOGRAPHY
All images sourced from Tulip Media Group or iStock . com unless otherwise identified .
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Robin Robins Founder And CEO , MSP Success
Robin Robins is the CEO and Founder of TMT . TMT is the parent company of MSP Success .