MSP Success October/November | Página 35

New Survey Results : AI And Automation In MSPs : Are You Leading Or Lagging Behind ?
STATE OF THE INDUSTRY
Generating Blogs With ChatGPT
Actually producing the content is probably the easiest step of this process , and should only take about 10 minutes . First , you ’ ll find an informative article from a reputable source . Good places to look include CompTIA Smart Brief , MSP Association of America , The Hacker News , and Techcrunch .
Once you find an article you like , simply copy and paste it into ChatGPT . Then , you ’ ll ask it to create an article with your prompt and chosen keyword or phrase . For your prompt , it ’ s key to incorporate the following :
New Survey Results : AI And Automation In MSPs : Are You Leading Or Lagging Behind ?
• Who you are — an MSP specialized in [ insert your niche here ].
• What you want — a blog or an article ? How long should it be ?
• Your target audience — who should this content target ?
• Your voice — what tone should this piece take ? Lighthearted or serious ? Authoritative or witty ?
ChatGPT will generate your blog or article , with your specific flair and keywords incorporated . Now , two very important notes — do not forget to edit the content and give credit to the original article . It ’ s essential to edit ChatGPT because sometimes it phrases things oddly or gives straightup incorrect information , which will put your prospects off . Additionally , using a source article in this way and not giving credit is plagiarism . Thankfully , ChatGPT can easily generate a citation for you — this will go at the bottom of your blog or article , and simply say where you got your information from . Don ’ t worry ; citing your sources makes you look more authoritative to prospects , not less !
What To Do With Your New Copy
The real question is , what can ’ t you do with it ? Obviously , you ’ ll post your new blog on your website , but you can also drive engagement through email and social media . Posting or emailing snippets of your article will drive more interested parties to read the entire thing — and maybe call for a consultation !
When emailing to your list , you can also track who ’ s clicking on your article links . Give those people a call for a chance at converting them from a prospect to a lead !
If you know how to use it , ChatGPT can save you tons of time , allowing you to generate content to easily keep up with the fast-paced marketing of today .
AI and automation are transforming the MSP industry , helping businesses like yours boost efficiency , reduce costs , and enhance service delivery . The big question is : are you leveraging these tools as effectively as your peers ? Or are you getting left behind ?
The recent MSP Success reader survey on AI and automation took a deep dive into how MSPs are using these tools in their business and how it ' s impacted their daily lives , both in positive AND destructive ways .
Mike Stodola is the Chief Marketing Officer at Technology Marketing Toolkit where he brings his passion for marketing and sales to its members and customers .
To See The Survey Results , Scan The QR Code Or Go To : www . MSPSuccess . com / AI-Survey