EYE ON AI
ChatGPT Can Create Specialized , Timely Marketing Content In A Blink : Here ’ s How
BY MIKE STODOLA
Search Engine Optimization , or SEO , is a major factor when it comes to how much traffic your website gets . Unfortunately , it can be a lot of work to maintain — you need to constantly feed Google ’ s algorithm more relevant content for the keywords you ’ re trying to rank for . Thankfully , ChatGPT can do a lot of the heavy lifting for you .
What To Know About SEO
There are three main factors in driving qualified organic traffic to your website . The term “ qualified organic traffic ” refers to people finding your site naturally through Google ’ s search engine , no paid ads required .
First , there ’ s the technical side of SEO . This includes things like page titles , headers , tags , meta descriptions , schema , page speed , etc . Next is on-page SEO , which is optimized content for keywords and phrases . Finally , there ’ s off-page SEO ; these are things like backlinks .
The majority of the factors for SEO ranking are foundational — these include “ set it and forget it ” details , such as site formatting . In this article , we ’ ll cover the other type — ongoing SEO factors — and how to easily create content that fulfills them .
Get Newsjacked
The key to organic website engagement is new , timely content . The good news is that ChatGPT can write this content for you much quicker than a person could . The best way to utilize the tool is by “ newsjacking ”— covering breaking news with your own personalized spin on it . This is a great way to take advantage of public interest in breaking news topics .
We see this all the time in other forums , like TV and radio . There will be a big hack or cybersecurity incident , and the news will bring on a cybersecurity expert to give their take on the matter . That ’ s exactly what you ’ ll be doing , but in an article or blog post .
Finding Your Keywords
But before you start generating content , you ’ ll need to find the best keywords to use for your business . These are terms that your potential customers are searching — by incorporating these keywords into your blogs , you ’ ll tell Google ’ s search engine that you have the answers to their questions .
Below are the top 10 SEO terms people are searching , related to the MSP industry . These are some great keywords to use when getting started .
• IT support near me + ( your city ) + ( industry )
• IT services
• IT consulting
• IT companies
• IT service provider companies
• Cloud + ( managed IT ) + consulting
• Cyber security / cybersecurity
• Ransomware mitigation
• Ransomware recovery
Additionally , you can add your city and niche industries to almost all of these terms to create more specific keywords . But the real goldmine is working in keywords related to your niche . Whether it ’ s HIPAA compliance or local manufacturers , thinking about what your niche might be googling to find your services , then using those terms as keywords , will give you a massive boost in organic traffic — and qualified leads !
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