MSP Success October/November | Page 22

Management of the Absurd By Richard Farson
Why MSPs like it:
“ In the book, you learn about the politics of management and organizational structures, and that there is not a one-size-fitsall approach to management. It encourages you to look beyond that and understand human behavior better. Creating an atmosphere where the human element is understood has helped my organization run smoothly and with very little drama.”— Esteban Blanco, Chief Geek Officer, Blanco I. T.; MSP Success Advisory Council member
Building a StoryBrand By Donald Miller
Why MSPs like it:
“ I was stunned to learn how confusing our message was. The SB7 online framework( provided free with the book) changes your thinking and approach to everything, including social media posts, elevator pitches, and e-book content.”— Kevin Fream, CEO, Matrixforce
The Hard Thing About Hard Things By Ben Horowitz Why MSPs like it:
“ A masterclass in leading through impossible situations. Horowitz shares raw, real-world lessons on making gut-wrenching decisions, managing crises, and leading when there are no easy answers.”— Charles Rush, Founder, RushIT
QBQ! The Question Behind the Question: Practicing Personal Accountability at Work and in Life By John G. Miller Why MSPs like it:
“ The larger an organization gets, the more it can feel like you have gotten‘ too big’ for your clients because things become very compartmentalized. If your staff embraces that type of thinking, then no one will step up for a client need that is‘ not their job.’ QBQ! teaches your team to embrace client needs no matter who should handle it. It has already helped our company culture to get everyone rowing in the same direction.”— Neal Juern, CEO, 7tech Cybersecurity; MSP Success Advisory Council member
The Messy Middle By Scott Belsky
Why MSPs like it:
“ A brutally honest roadmap for navigating the toughest, longest stage of any venture: the middle. It’ s not about starting or finishing; it’ s about surviving the grind, iterating fast, and staying motivated when momentum fades.”— Charles Rush, Founder, RushIT
The 22 Immutable Laws of Marketing By Jack Trout and Al Reis Why MSPs like it:
“ I love the book, The 22 Immutable Laws of Marketing. It is an easy read of highly valuable information delivered in a concise, short, and digestible writing style.”— Oli Thordarson, CEO, Alvaka; MSP Success Advisory Council member
The One Minute Manager By Ken Blanchard & Spencer Johnson Why MSPs like it:
“ It’ s a must-read for managers, offering a simple, direct, and effective playbook for leading people. It teaches how to set clear expectations, encourage self-direction, and reinforce desired behaviors to save time and prevent misunderstandings.”— Thomas Lohr, Chief
Growth Officer, Techworks Consulting; MSP Success Advisory Council member
The Go-Giver By Bob Burg and John David Mann
Why MSPs like it:
“ In business, it is easy to fall into the trap of having transactional relationships. Go-Giver is a refreshing reminder that the power of relationships can carry an ROI that is essential for your business growth strategy.”— Antwine Jackson, President, Enitech; MSP Success Advisory Council member
Who Moved My Cheese By Spencer Johnson
Why MSPs like it:
“ One of the first‘ business’ books I was recommended to read. It takes 15 minutes and is simple yet effective.”— Kenneth Goldberg, President, MCG Managed Resources