LETTER FROM THE EDITOR
THE POWER OF ONE GOOD IDEA
Very Few People Value And Appreciate Ideas .
About 10 years ago , I gave my friend Joe Polish an idea : Start a mastermind for high-level entrepreneurs . That single idea turned into his current Genius Network , where people pay $ 25,000 or $ 100,000 a year to be members . The multimillion-dollar business far eclipses the one he was running for carpet cleaners . In her hometown of Rochester , our current spokesperson , Sitima Fowler , took an idea I gave her for interviewing CEOs about success principles to elevate her status and gain audience with them . She turned that idea into Rochester Rockstars ( RochesterRockstars . com ), which has contributed directly to her company ’ s amazing growth and bottom-line profits .
( See Sitima tell her story at MSPSuccessMagazine . com / sitima .)
Additionally , one good idea given to me by Kevin O ’ Leary during a car ride to the airport gave me the spark to ramp up a $ 3 million business unit that could eclipse our current business in 5 – 10 years . Another idea , given to me by Dr . Nido Qubein , spurred the creation of our Accelerators Club , which has not only been extremely well-received and profitable but has also truly helped our members get results faster and more reliably than anything else we ’ ve done . Another idea , given to me by my mentor Dan Kennedy , spurred our current “ Godfather ” marketing campaign that has put millions into our coffers over the last five years .
Good ideas are everywhere , but how many of them are actually acted upon ? Self-made billionaire Sara Blakely , CEO of Spanx , got the idea for her company one day when she realized she didn ’ t have the right kind of undergarment to wear under her white pants . In a moment of inspiration , she cut the legs off a pair of control-top pantyhose . Unlike most people , who would have let the idea stop there , she actually acted on it .
This is the simple but profound difference between entrepreneurs who “ strike gold ” and the mediocre majority : The superstars actually do something with ideas . Qubein didn ’ t call me every day to check in and see how his idea was progressing . O ’ Leary didn ’ t get into massive detail with his idea . Kennedy didn ’ t help me get a list , clean it , write the letter , figure out how to build the
appointment-setting team that followed up on it , or map out a hiring / compensation / management system . I figured these plans out myself and implemented them , but it doesn ’ t mean I didn ’ t value their idea . I continue to interact with all of these men , paying them for speaking and consulting because of the value their ideas bring .
That is part of the mission of MSP Success Magazine : to bring you ideas worth acting on — ideas that can put more money in your pocket , solve a problem you ’ ve been wrestling with , or unlock a path to far greater profits . Not all ideas turn into gold mines . Some deliver only marginal results . Many go nowhere . But good ideas consistently acted on , without a doubt , pave the road to success and wealth .
Founder and CEO , Technology Marketing Toolkit , Inc .
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