MSP SPOTLIGHT
How A Formerly Broke Immigrant Without A High School Education , Grew A Multimillion- Dollar MSP
Company : Direct iT Founded : 2004 Headquartered : Waltham , Massachusetts Geographic Market : New England Gross Revenue Increase : $ 1,380,516 MRR Increase : $ 150,000 Net Profit Increase : $ 968,120 Founder & CEO : David Javaheri
David Javaheri , Founder and CEO of Direct iT , is no stranger to hard work . He emigrated from Iran to the U . S . at 16 with no money and no high school diploma . Upon passing a high school equivalency test , he was accepted into Northeastern University , where he worked 120 hours / week as a proctor to pay for his education . Many times he didn ’ t have enough money for food , but he was determined to finish his degree to build a better life and says , “ I wasn ’ t going to let money be my excuse .”
Upon graduating from college with degrees in computer science , math and engineering , he built a successful hardware and networking company from the ground up and then sold it . He then started his second tech business where he worked with medium and large enterprises . Working with large enterprises made him keenly aware of the underserved niche in the small to mid-sized business ( SMB ) market , so he started Direct iT , a security company that sells enterprise-grade solutions and bank-level security to SMBs . Assembling a team of top engineers from NASA , Harvard , Fidelity and MIT , he designed and launched BlueBox™ , a patented small-business network management tool that simplified overpriced , overcomplex technology solutions for small businesses . But despite all his hard work and success , his revenue at Direct iT stalled at $ 2 million for eight years . David who was the 2022 Technology Marketing Toolkit ( TMT ) Better-Your-Best contest winner , shared with MSP Success what allowed him to finally break through and skyrocket his business by more than 300 percent .
You ’ ve said that in 2019 , you were ready to give up . What changed ?
I knew I couldn ’ t move the needle anymore on my own and realized that if I wanted to grow my business , I needed more education and a coach that could show me the way . I was on vacation in San Diego ,
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