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can to help us and push us forward . If you have questions , issues , and so on , they are all ears and take it seriously . It ’ s good to find people and vendors who care .
What Would You Say Is The Biggest Challenge You Had To Overcome This Past Year Related Reaching Your Growth ?
The biggest challenge was resisting the urge to put on the brakes as everything started to shut down in March and April . The tendency is to not spend money and conserve cash flow to make sure we could weather the storm . It ’ s a good survival instinct , but what we did well was to instead sit down and make a plan : If this happens , this is who I have to let go . If this happens , this is what I have to do . That plan acted as guard rails and allowed me to say that until those things happen , I can push forward . Part of the plan was also to help our customers push forward . We were able to get dollars out of people in April because they were worried about lockdowns , and we ’ d prepared them to push forward by asking them what equipment they needed for their employees to work from home . Do you need laptops ? Do you need VoIP ?
Who Would You Say Is The Most Impactful Business Leader Whose Techniques Or Leadership Style You
Try To Emulate Or Are Influenced By And Why ?
That ’ s a hard question . There are many . However , there is a lot of value in what Robin Robins does . She will tell you the truth that you need to hear but encourage you when you need to be encouraged . She ’ s running a successful , service-oriented , phenomenal business . She ’ s built a culture where her team truly all care . During COVID-19 , while pivoting her own business , she reached out , helped all her clients , and did all the things that any business owner wants to do . I admire what she ’ s built , the thought leaders she brings into the Producers Club , and the exposure to so many things that help her clients . I respect how open she is with the hardships she ’ s been through and the pivots she had to do . The way she pivoted to a virtual platform for the bootcamp in four weeks was freaking amazing . Watching someone do that makes you throw your own excuses out the window .
If You Were Going To Recommend A Book To Other MSPs Or SMBs Trying To Grow Their Business , What Would You Say They Should Read ?
“ Banish Sloppiness ” by Paul Akers and “ Atomic Habits ” by James Clear . It ’ s all about continuous improvement .
How do you get better and how do you build better habits ? There is a lot of power in that in terms of changing and transforming your business and moving it into something better . These books help you build a culture where everybody is constantly looking to get better .
What Words Of Wisdom Would You Give To Other MSPs Who Are Either Looking To Grow Their Business Or Build A Successful Exit For Their Business ?
There are two things . Being a business owner can feel really lonely . You must ask for help and engage with a group that can help you . The other side of that is when you ’ re not in the hard times , engage with that same group of people who will then push you in the good times , so you don ’ t get lazy and complacent . That ’ s what makes you end up with 50 %– 60 % growth and 200 %– 300 % profit . With 300 % profit growth , you get on stage and win a car . I wouldn ’ t have done it if I didn ’ t have a group where everybody else was doing well . It pushed me into saying , “ I need to do well , too .” We dragged each other forward .
The second thing is that excellence doesn ’ t just happen all at once . It ’ s small pushes in the right direction and momentum built over time that finally blooms into excellence . n
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