MSP SPOTLIGHT
Success Secrets For
7-Figure Gro
How To Profit No Ma What The Economy D
Company :
Bazar Solutions , Inc .
Founded :
2009
Headquartered :
Lubbock , Texas , with a second office in Houston , Texas
Geographical Markets Served :
Texas Panhandle is the primary market .
Top Growth Indicator :
New monthly recurring revenue ( MRR ) added
YoY Percentage Of Revenue Growth :
52 % growth in 2020 and up 60 % in 2021 so far
President :
Mike Bazar
What Are The Top 3 Business Indicators You Use To Measure Your Company And Why ?
Revenue and margin together as one because revenue without profit is worthless . I view that as a historic number , but it ’ s a measuring stick more than anything . Our monthly recurring revenue ( MRR ) growth is another one because that is the growth we want . MRR is repeatable , and it shows us that we ’ re doing things right . The third one revolves around stale and aging tickets . We ’ ve found that when we start to see tickets getting old , it means we ’ re too busy or something ’ s out of whack . It ’ s an indicator that we need to start paying attention , or customers aren ’ t going to receive the experience we want them to have .
You Were Growing , On Average , 107 % Per Year For 5 Years And Then Plateaued . What Is The Top Lesson You Had To Learn That Allowed You To Kick-Start Your Business Growth Again ?
I had to learn to do the right type of work and do it correctly . Finding time to carve out and do the sales and marketing work where we were dedicating some level of time to do the best quality sales and marketing work we could do was key . If you can only send out 10 of a mailer and make the phone calls and do it correctly , then only send 10 . Build on that habit , and in a couple weeks , you can do 15 in the time it takes you to do 10 . Keep ramping that up and strive for better . The other half is delegating . Robin Robins talks about that you can ’ t abdicate responsibility , but you have to be able to delegate low-value work . I was constantly getting dragged back into the day-to-day minutia , so I had to delegate being the primary tech .
Were There Any Partners Or Businesses That Helped You Along The Way ?
We use ID Agent , a Kaseya company , and their BullPhish ID suite of products for customer security training and security awareness when making sales . It ’ s a powerful tool that we ’ ve been using for years . Being able to show a customer , ‘ Here are your passwords that are for sale on the dark web ,’ has helped us close sales . It ’ s also helped us build a security mindset for customers because we can do monthly training . Plus , because a lot of it ’ s automated , it ’ s not labor-intensive on our side , either . I also appreciate Dan Tomaszewski , Kaseya ’ s SVP of Channel and Community , and Matt Solomon , Kaseya ’ s former VP of Business Development , who want to help us succeed . They do whatever they