Automate all of your IT processes with an Omni Solution from Kaseya
Get the freedom to work how you want to work with contextual information at your fingertips . Manage the most essential MSP functions in a single pane of glass .
� Cohesive RMM , PSA and IT Documentation � Multiple Workstreams and Paths � Contextual Information
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Are you selling managed services , or are you selling ease , convenience , and peace of mind ? Are you selling cybersecurity or confidence and protection against looking stupid and irresponsible ? Many MSPs complain that they can ’ t sell to companies with IT departments because they see them as a threat . That ’ s because they are coming at it in the wrong way . Don ’ t be their replacement ; be their scapegoat .
Starbucks doesn ’ t sell coffee ; they sell the “ third place ,” along with a healthy side of superiority and elitism . Disney isn ’ t selling vacations ; they are selling memories parents can give to their children , often fueled by guilt and definitely out of love . Rolex and Bentley aren ’ t selling watches and cars ; they are selling public proclamations of wealth . Amazon , Uber , and the dozens of “ delivered to your home , ready-to-go meal boxes ” are selling extreme convenience . I could go on .
So , think for a minute . What are you really selling ? Are you sure ? What does that ultimately deliver to your client , and why would they want that ? Don ’ t just think about the logical and tangible ; think about EMOTIONS . Those are what truly drive our behavior in everything we do : the need to gain positive feelings of joy , comfort , confidence , and superiority and the desire to avoid negative feelings like fear , frustration , guilt , embarrassment , and loss . n
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