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If you use a marketing automation tool , you can design a campaign that will automatically send scheduling reminders to your clients every single quarter with a link to your calendar . That way , they can instantly book a time that works for everyone . You can now get these profit-producing meetings scheduled while taking a siesta .
WEBSITE OPT-IN FOLLOW-UP CAMPAIGNS
You can put an “ out of office ” notice on your email while you ’ re on vacation so that people can see you ’ re out and know when you ’ ll get back to them , but you absolutely cannot put an auto-responder on your website . Leads that fill out your web forms for things like free reports , network assessments , more info , etc . are hot leads that will be 100 % melted away by the time you get back if you can ’ t follow up .
The good news is that , with a marketing automation tool , you can automate almost all of the critical follow-up steps that must occur whenever you get a lead from your website . The instant email confirmation that goes to the lead , the auto-assigned task to your salesperson to follow up , the subsequent multiple emails to the lead reminding them of next steps , the tasks to appointment setters or admins to book your assessments while you ’ re gone , the sending of the premeeting materials , and more can all be automated !
This way , you ensure that , even though you ’ re not back for another week , your website is still doing your marketing and your automation tool is doing the follow-up .
These are just three automated campaigns you can set up to run while you rest , work while you play , and produce while you restore . Implement these now so you can rest easy while on vacation , knowing that marketing and sales are still happening . Now , vamos a la playa !
INTERESTED IN SETTING UP MARKETING AUTOMATION FOR YOUR IT SERVICES BUSINESS ?
Technology Marketing Toolkit offers Marketing Automation Platform ( MAP ), an MSP-specific marketing automation and CRM tool that will enable you to get more leads , sales , and revenue with fewer people , less time , and minimal resources . Check out MSPMarketingCRM . com for more info .
AUTHOR BIO :
Allison Foelber is the VP of Marketing Automation and self-proclaimed “ Infusionsoft Nerd ” at Technology Marketing Toolkit . She helps MSPs leverage the marketing automation power of Infusionsoft by Keap to organize and get a handle on their sales and marketing process so they can move prospects through the sales funnel faster . She can be reached at Allison @ TechnologyMarketing- Toolkit . com . n
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