AUTOMATION VACATION
HOW TO AUTO-GENERATE LUCRATIVE OPPORTUNITIES BACK HOME WHILE SIPPING MARGARITAS ON THE BEACH
I just got back from a big family-and-friends escape to Tulum , Mexico , and I am still reminiscing about the days when I was sitting in a beach chair in the sand with the warm sun on my face , my toes in the water , a frosty margarita in one hand , a street taco in the other , and relaxing music drifting me off to sleep .
Want to know one thing I was not thinking about while baking in the Caribbean sun like huevos rancheros ? The anxiety and worry that my time away meant that all marketing and sales had decreased or stopped . It didn ’ t even cross my mind . Why ?
I have automated marketing campaigns set to run like clockwork while I ’ m away and sales “ nets ” to catch all of the leads , follow up with them automatically , and instantly funnel them to the correct salesperson to reach out . It ’ s all preset , prescheduled , and prebuilt , and it auto-runs , auto-responds , and auto-assigns .
‘ VACATION MODE ’ MARKETING
Your marketing machine doesn ’ t have to stop just because you ’ re away . If you ’ re using automation to run these campaigns , they ’ ve got the Energizer Bunny inside of them that won ’ t quit , even when you ’ re recharging .
Before you book your cabana on the beach during the frosty blizzard season , check out and implement my favorite “ autopilot ” campaigns , which will continue to run without you if you use marketing automation .
CYBERSECURITY WEEKLY TIPS CAMPAIGN
I love this campaign because it is a fantastic drip marketing campaign you can send to clients and prospects . Basically , it is an email campaign that sends an end-user-focused cybersecurity tip to recipients every single week to keep you top of mind . These are tips people want to receive , and they will pass them on to other people they know ( free marketing )!
This campaign sounds simple , but it is hard to implement effectively on a regular basis with minimal effort , unless you have a marketing automation tool , like Infusionsoft , to automate it . Marketing automation can prebuild this weekly email campaign so that if you add someone to the campaign once , they will get a tip every single week with absolutely no intervention from you .
QUARTERLY BUSINESS REVIEW ( QBR ) SCHEDULING CAMPAIGN
I hear time and time again from MSPs that one of the easiest , quickest revenue generators they can do is QBRs . Almost every time they meet with existing clients for reviews of what they ’ ve done and what needs to be done , opportunities and projects appear like magic .
For most MSPs , actually doing the QBR isn ’ t hard ; remembering to do them and surviving the “ scheduling ping-pong game ” to get an appointment on everyone ’ s calendar are the huge challenges .