years ago , you probably would have gotten 350 different answers . We are not perfect , and we make lots of mistakes . However , with that focus , we will keep doing more things right , and we hope and believe that our customers ’ businesses are better because of it . Our data shows us that a Kaseya MSP is growing much faster ( approximately 30 %) than the overall MSP market and is about 15 % more profitable than the average MSP . That is something that we take a lot of pride in .
ROBINS : You ’ ve obviously experienced a lot of acquisitions and growth , but you mentioned that the vision you ’ re hoping for is this fully integrated and unified platform that MSPs can use . Is that a reality today ? When do you think that ' s going to be a reality , and is that the future of Kaseya ?
VOCCOLA : It ' s a reality today , and it ' s going to continue to get better and better . We call it IT Complete . That ’ s not a super complex or fancy name ( obviously ) but it is precisely descriptive . IT Complete is really an integrated , complete platform of technologies available under one pane of glass for a fraction of the cost of what an MSP would have to pay if they were to cobble together solutions from multiple vendors . Essentially , an MSP should be doing at least seven different things for every one of their customers . They should be managing their clients ' endpoints ; providing security , compliance , and workflows ; handling their backup and disaster recovery and cloud environment ; and be documenting and organizing all of the technical and business content for them .
The problem is that , traditionally , these seven services required a lot of different products . Endpoints can be network endpoints , mobile endpoints , PCs , laptops , VMs in the cloud , servers , etc ., and each one requires a different management tool . Backup requires backup solutions , security requires security solutions , etc . If I ' m an MSP and I have nine technicians , these technicians have to deliver most if not all of the service stack for each customer . At that point , I ' m using a remote monitoring and management product to manage the patching and build the automation . Then , I must turn to a different product with a different interface and different credentials , and I have to then go for that customer and set all the backup routines and monitor those in a different place . Then , I have to go and make sure all the threats are being monitored . I have to make sure that security is in place , using different products with different interfaces and little to no integrations to my workflow . And so on and so forth .
But when technicians use Kaseya IT Complete , they ' re using our backup products and our RMM products , all of which have the same look and feel and are integrated at a workflow level . Security , network management , endpoint management , compliance , backup , disaster recovery , cloud management , and billing management are integrated in one convenient place . And this is all available today .
While we will always remain an open-platform and integrate with third-party tools and vendors to support the heterogeneous environments of MSPs who want to leverage products from multiple vendors , IT Complete is our vision for the future . Most of our customers use parts of the IT Complete platform , but not all of it . And they use it in conjunction with products from some of our competitors . That is the way of the industry , and it is not going to change any time soon , so we are forced to make sure our platform remains open and that we keep and
maintain integrations with non-Kaseya products . That being said , over time , customers are realizing the benefits of using more and more of IT Complete together .
A common trend we ’ re finding with our customers is that they ' ll start using one of our products — whether it ' s compliance , security , RMM , or backup — and see the other products that are available in the IT Complete stack . They think , " Wait a minute . I ' m using Kaseya for backup , and a different product for RMM , but I can get all this integrated through the same interface if I use Kaseya ' s RMM . Oh , and it ' s 40 % cheaper ? I ' m done . I ' m doing it all day , and twice on Sunday ."
For this reason , we ' ve been manifesting IT Complete , which is why our growth rate is faster than anybody else ’ s in the industry . It ’ s really what ' s driving the financial success that we have . Most importantly , it is making our customers more profitable , which is our ultimate goal .
ROBINS : A lot of people have predicted the demise of the MSP , claiming that within a few years , automation will completely take over . What are your thoughts on that ?
VOCCOLA : Here ' s the 50,000-foot-view answer : Anyone who is predicting the demise of the MSP is simply out of their minds and has zero understanding of what is going on in the business world . First , technology is getting more and more important to small- and mid-size businesses . Most of these companies cannot afford an internal IT department , so they will always get their technology from MSPs . The type of technology needs that these SMBs require will always be changing , but the technology will continue to be delivered by an MSP . Second , despite digital transformation , automation , and other emerging technologies like AI , SaaS , and
Be Your Customer ’ s Cloud Hoster - Built For MSPs To Make Profitable Revenue -
Application
DB
OS
Infrastructure
Bring Your Own
SQL Express
Windows OS
VM Orchestration Security Internet
Capture Customer Share Of Wallet Now Going To The Cloud Visit Us At : msp . iStreetSolutions . com And Recieve Our FREE Cloud Hosting Blueprint See Our Testimonial