Welcome To Virtual Boot Camp ...
Boot Camp Attendees Didn ’ t See This Coming
When first entering the virtual platform , I was wowed in the first five minutes by the innovative boot camp the TMT team created . A visual representation made it easy to navigate through eight stages , the vendor exhibit hall , a networking lounge , a help desk , and a replay library .
A virtual briefcase provided a quick and easy way to save the dozens of materials , templates , speaker slides , tools , and resources provided .
But this was just the tip of the iceberg . From the breakout sessions to the main stage , the speakers tailored their presentations to help the 4,790 MSPs in attendance , focusing on what the IT community could do to thrive in this new economy . The presentations delivered powerful , essential material to the IT community and highlighted opportunities and solutions for cybersecurity , client and monthly recurring revenue ( MRR ) retention , member concerns , marketing , lead generation , and closing sales in these turbulent times .
The Fight Matters More Than Ever
Robins , along with the other speakers , made it abundantly clear that while the needs of the customers , the cost of acquisition , and the people you are selling to will change , there are a few things that won ’ t change :
1 . People are still spending money . Multiple MSPs revealed they ’ ve closed impressive sales amid this crisis .
2 . The fundamentals of marketing have not changed . In fact , it is even more essential to understand them and apply them now .
3 . Whether you fail , survive , or thrive during this time is entirely up to you and how you respond . “ Success is behavior-based ,” Robins said . “ It ’ s all based on you and how you behave . The majority of people do nothing . They cut costs and hunker down , lay people off , starve their marketing out of fear , and stop investing in themselves … There are a lot of opportunities for IT right now , but you have to be ready for it , you have to be prepared for it , and you ’ ve got to pivot fast , just like we did .”
To Be A Champ , You Must Believe In Yourself Even When Others Doubt You
Despite vendor concerns about engagement on a virtual platform , the TMT team delivered an extensive vendor hall rich with a variety of experiences . With 61 vendors , the platform provided
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