A great website gets 2 %– 3 % of website traffic to fill in information and become a lead .
That means great websites are still letting 97 out of 100 visitors get away .
While many marketing salespeople sell you on increasing website HITS ( which I affectionately call How Idiots Track Success ), I doubt you ’ ve ever bragged to your friends about depositing HITS in the bank . What you need are people to give you their info , right ? Maybe not actually … Let me explain . There are tools that I ’ ll describe as caller ID for your website , and they allow you to capture information from website visitors even if they don ’ t leave a single piece of information on your site .
The service we use ( there are many to choose from ) is Prospect Detective . This captures information based on the IP address of the website visitor . Like caller ID , it ’ s sometimes 100 % complete and sometimes not .
I can see hundreds of companies visit our website every month and leave without giving me any information , but our sales team can still follow up with them . This service costs less than $ 100 a month , so a single sale a year would pay for it .
It ’ ll often provide me with the company name , domain , email , location , and phone number of the website visitor . How great is that ?
Even if it worked just 10 % of the time , that ’ d be a 400 %– 500 % increase in information from website visitors !
So , if you do nothing else , get some type of website visitor capture system . If you want a place to start , you can check out the Prospect Detective that we ’ ve built at TechnologyMarketing- Toolkit . com / prospect or look at LeadForensics . com , which I ’ ve also used ( but is much more expensive ).
Digital Marketing Must 3 :
Convert Website Visitors .
Being in the business we ’ re in , you ’ re probably not surprised that we can capture info from people who visit our website .
But did you know you can actually track people who visit your website all around the internet ?
This is a strategy called “ retargeting ,” which allows you to use platforms like the Google Display Network , Facebook Ads Network , LinkedIn , and more to show ads ONLY to people who
first visited your website . Again , without them leaving any information … or so they thought .
Basically , this is like planting a billboard in the front lawn of the house of anyone who visits your website , and you can leave it up for six months for less than a penny a day per person .
I ’ ve used this strategy on basically everything , and most recently , I found that I can show a website visitor an ad 155 times for $ 1 using Facebook Display Network . But does it work ? Good question ! In the screenshot below ( taken direct from Facebook Ads Manager ), you can see where I targeted people who came to our website with an offer for a free report , and they converted into leads for an average of $ 1.88 apiece . Hot damn , that ’ s cheap !
These website visitors that would have been lost to the ether are instead become leads for less than $ 2 ! I love retargeting , and you will too !
If you don ’ t know where to start , check out the free webinar at MSPSuccessMagazine . com / dmm
This is how you turn website visitors into leads , appointments , and sales . Show them ads , make them offers , and stay in touch for less than a penny a day .
Use these three strategies to drive traffic to your site , capture it , and convert it into appointments and sales for just a few bucks a day ! This is far from all you should do , but it is something most people aren ’ t doing that could give you a giant leg up on your competition . n
Mike Stodola is the Chief Marketing Officer at Technology Marketing Toolkit , where he brings his passion for marketing and sales to its members and customers . Mike founded , grew , and sold two of his own service businesses outside of Chicago before seeking to take his experience to thousands of other entrepreneurs by working with companies that focus on them . In his free time , you ’ ll probably find him eating his way through his new home of Nashville and posting photos of his food-journey on Instagram .
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