DIGITAL MARKETING
3 Digital Marketing Musts For MSPs To Get Leads , Appointments , And Sales Online
The other day , a group of us were talking over lunch about a “ new ” Chinese restaurant by the office . The reason “ new ” is in quotes is because before it was a Chinese restaurant , it was a Mexican restaurant . Before that , it was a sandwich shop . Before that , it sold specialty cupcakes . All this in the last two-and-a-half years . Any bets on if the Chinese restaurant is going to last ? If the owner realizes what the previous three proprietors did not , it might . The location stinks , so instead of relying on driveby or foot traffic , they need to drive traffic to the location if they are going to prosper where others failed .
Furthermore , they better have a plan to get repeat business that ’ s better than “ If I serve good food , they ’ ll come back .”
I bet you know a spot that , over the last several years , has been a revolving door for restaurants . Some of them were good , and you wish they would have made it . So do they , but wishing isn ’ t a sound business strategy .
Many MSPs and IT services business operate their websites the same way these failed restaurants operated their locations . “ If I build it , they will come .” This simply isn ’ t true ! Even if they do come , I doubt you know it or are doing anything about it .
That all changes now with my three digital marketing musts to get leads , appointments , and sales online . And I ’ ll show you how to do it for next to nothing .
Digital Marketing Must 1 :
Get More Website Visitors .
Just like a restaurant , if a website is going to be successful , it needs a steady stream of new people .
While there are many ways to spend ( or waste ) money attempting to get people to come to your website , I ’ m going to bypass those and instead focus on FREE ( Yes ! Zero ! Zilch ! Nada !) ways to get traffic to your site .
If you ’ re not familiar with the idea , “ zero-click search ” listings are queries in search engines such as Google or Bing that do not send you to a third-party website from an organic search result .
In a nutshell , these are the listings that come up when you Google “ pet store near me .” Zero-click means you never have to click on the organic results and go to a website , but instead , Google displays the locations , store hours , directions , etc . right in the search results .
I ’ m not going to get into this much because it ’ s very easy to be listed for free on the sites you want to be on . They are Google My Business , Bing Places , and Apple Maps . You may already be listed on these , but “ verifying ” your listing and completing your profile will get you listed before your competition if they haven ’ t done so ( fools !).
I ’ d start with Google My Business because if you fill out your info there , Bing Places actually lets you import that info straight into Bing . ( It ’ s like they aren ’ t even trying to be different .) Apple Maps will require you to fill out info as well . Do this , and you can see search traffic increase by 50 %– 100 % in as little as a month ! ( Screen shot below after just one month of verifying a business .)
Digital Marketing Must 2 :
Capture Website Visitors .
Do you know how many unique visitors come to your website a month ? And of those , how many are you getting information from ?
For more info check out the webcast at MSPsuccessMagazine . com / dmm , where we walk you through this .
26 | MSPSuccessMagazine . com • VOLUME 2 ISSUE 4