AUTOMATION
FREE Strategies
To Stand Out From Your Competition
By Mike Michalowicz , CEO of Profit First Professionals
If you want awesome marketing , you need to stand out . If you don ’ t , you ’ re going to lose opportunities . Building my first two businesses taught me that the only way to get in front of the people who need you is to master marketing , and that has nothing to do with mastering an actual marketing plan . Any marketing plan is just fiction if you can ’ t get prospects ’ attention in the first place .
Our own fear of standing out is the main reason we struggle to get noticed . People lose the game of marketing because they play by rules that don ’ t even exist .
If you ’ re looking to nail your marketing strategies , it ’ s simple : You must be different . Human minds are designed to ignore what ’ s common , to filter out the static . It ’ s not a new phenomenon .
It dates back to the evolution of man , and it ' s wired into our mind . The hunter mind was efficiently designed to filter out all of the common noise in order to notice what could serve them . While we have certainly evolved since then , we still operate this way .
When your audience sees your marketing , they ’ re going through these mental calculations within seconds :
• Block out the common noise .
• Does this serve me now ?
• Should I take action ?
For your marketing to be successful , your prospects need to be guided fast . According to Time magazine , the average website holds visitors ’ attention for a mere 15 seconds . Instagram reports people spend less than 10 seconds on a post . And what about more tactile marketing ? I ’ ll bet you riffle through your junk mail at warp speed .
If you market just like everyone else , you will just be white noise . In response to this , I developed The DAD Method . It ’ s a fast , three-step process to get noticed and move your prospects to take action immediately .
1 . Differentiate : Get Different To Get Noticed .
This first step in the framework is to identify a marketing approach that stands out in a sea of sameness . What will make your prospects ’ minds stop and pay attention ? How can you engage them during the marketing milliseconds ?
One place to begin is to elevate your ideas . If you are sending something , be it swag or a digital download , call it something clever that stands out and represents you . For instance , if you were sending a hat , you could call it a thinking cap . Little moves like this make you stand out from the rest . You don ’ t have to come up with a huge , time-consuming marketing plan right off the bat . Make small changes to logos , copy , ads , and videos . Use those as a beta test to see what ’ s converting for you .
24 | MSPSuccessMagazine . com • VOLUME 2 ISSUE 4