MSP Success Magazine July 2021 | Page 23

until I earned it . Out of money and too little to know how to call him out on his b . s ., I took the pink , dead-ferret-looking thing and walked away , ashamed and embarrassed that I had been had . Even then , I knew what he did was wrong , but who was I to stand up to an adult ?
Later that night when we left , I threw the pink ferret into the trash when exiting the fair and put on a brave face to my Nana when I got back , telling her about how much fun I had and the ice cream I bought myself , secretly sick to my stomach about not only how stupid I had been but also for lying to cover up my embarrassment and avoid her being angry with me . I ’ ll never forget my disappointment .
Fast-forward to my adult career and working for several marketing agencies as a sales rep . I was constantly shocked at how little these agencies cared about their clients and the results they were getting . I recall directly challenging the CEO of the last agency I worked for about how a campaign they put together for a client would clearly not deliver results and being told to “ shut up , stop trying to coach clients , and go make another sale .” At that moment , I felt the same level of stupidity and disappointment as the little girl with the pink ferret in her hand . After all , I took the job , so this was my fault .
Sadly , this is a common , recurring theme for many marketing agencies that are simply gloried fulfillment shops motivated to get you to spend as much as you can on media , rather that strategists who are motivated to show you how to get the best possible result . Another agency I worked for even went so far as to not mail out the direct mail campaigns their clients had paid for , pocketing the money they should have spent on postage instead . Just appalling , shameful behavior .
That ’ s why I decided a long time ago that I would always do the right thing and only deliver marketing campaigns , services , and advice that would get results and not disappoint my clients . It ’ s one of the reasons I have such a generous money-back guarantee on the Toolkit ; I do not want you to feel like you ’ ve been “ had ” or that you haven ’ t gotten extreme value from my program .
That ’ s also why I make it very clear that my program is not a “ get rich quick ” scheme . It will take work and effort , and I don ’ t hide that or make apologies for it . All success in business is achieved that way , and anyone selling you the “ no work ” plan to getting more leads or high-paying clients is no better than that crooked carnie taking advantage of a little 7-year-old kid .
But I can promise you this : The program WORKS .
However , if you ever feel , for any reason , that it won ’ t work for you or that it won ’ t deliver the value you want , you can get your money back as outlined in our guarantee , without a hassle and without having to jump through 12 hoops and get a letter from your momma . Just send the program back and sign a letter saying you want a refund , and it ’ s done that day .
I don ’ t know of many companies that do this . You might not even be so bold as to offer such a guarantee because you know , as I do , that not everyone is honest and ethical . But I have high confidence in our program , and I never want you to feel like you ’ ve been sold a “ pink ferret .” So for that reason , I ’ m willing to get burned a few times if it results in me reaching one honest , ethical , hardworking client who simply wants to figure out how to finally get a productive marketing plan in place .
If that ’ s you , and you ’ re done with random acts and hope , then I would encourage you to at least give my program a fair shot . You have more than my word it will work — you have my written , money-back guarantee .
Dedicated to your success ,
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