# 7 Get More Aggressive About Sales
Don ’ t limit yourself . Hire more salespeople and go where the business is . “ Be more aggressive ,” Herjavec said . “ Growth and sales cure all ills . If you wait for the perfect moment to grow , it ’ s going to pass you by , so get going .”
“ A lot of the time , people are dying to give you the money ,” John said . “ They are standing in line , and they say , ‘ I ’ ll come back later ’ because there is no register available . . . If you have a viable product , go out and have more registers .”
# 8 Educate People To Grow
Many people currently do not know how much they need an MSP to manage their IT because they don ’ t understand the threat and compliance landscape . Thus , there is a massive market to educate . As an example , Daymond John cited Listerine ’ s use of “ chronic halitosis ,” which made people recognize their bad breath was caused by something . Once people were educated , they bought Listerine . “ Most of the people who will need you are suffering right now ,” John said . “ They don ’ t know how much they need you , so your communication needs to be improved in certain segments . People need what you ’ re doing , and most don ’ t even know they need you and they desperately need you .”
Applying these strategies will help you scale your business . Think big . Get off the keyboard and out of your business as fast as you can . Ensure your MSP ’ s future success by investing in yourself and applying this invaluable advice from the Sharks starting today . Don ’ t wait . “ Your business has to be scalable ,” John said . “ It must be able to be acquired or licensed out , or you ’ re just going to run on that hamster wheel for the rest of your life .”
Judgement Day !
This was the scene at the IT Sales And Marketing Boot Camp , where 5 contest finalists had to work past their nerves to present their business strategies to the most famous self-made millionaire investors . From left to right , Kevin O ' Leary and Robert Herjavec .
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