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“ Be more aggressive ,” Herjavec said . “ Growth and sales cure all ills .”
# 5 Jump Into The Mid-Market With Both Feet
A major business opportunity for MSPs facing small to medium-sized businesses is to target companies of 2,000 people or less that have between one and six IT people on staff . It ’ s important to note that you must market differently to this group . “ By the end of the decade , about 95 % of IT will either be co-managed or fully outsourced to MSPs ,” Voccola said . “ If you ’ re going after a 2,000-person company that has a professional purchasing group , you ’ re not dealing with the owner of the business , you ’ re dealing with a director of IT or a CIO . It ’ s a completely different go-to-market approach than going into the local chamber of commerce and getting your dentists and doctors and lawyers , etc . I would highly recommend everyone thinks about that in their business and the impacts that can have . If you choose to go into that business , go with both feet in . It ’ s a monster market . We see it because we have internal IT people that use our platform . Those very small IT shops are like internal MSPs . They are getting slaughtered , and they are looking for external service providers to augment their work but don ’ t know that communities like this [ referring to the TMT community of MSPs at Boot Camp ] exist . They are thinking about calling people like Robert Herjavec . But Robert ’ s not going to talk to someone for $ 10,000 per month . He can ’ t make money doing that . Neither can IBM . That is the number one market people should think about , because it ’ s so underserved and it ’ s so in demand .”
' if I handle this and you handle all of this other stuff and we come back with a 20 % EBITDA and you ’ re going to give me 12 % or 8 % on a license , and I have no problems and no capital at risk , that ’ s what I want to do .' There are opportunities to find other people that are really good at what they do . We ’ re at a time when a lot of people are in control of a lot of levers in life , and they have the distribution and the finance , but they are a little bit out of what ’ s going on . And you also have a lot of creatives . If you can merge that world — because the ones with the knowledge and the finance — they need what you have . That ’ s what I like to do . I don ’ t want to grow my company and hire an HR person for every 50 people .” John adds that his IT manager monitors his outsourced IT . “ I have IT people that know if you suck to get rid of you . If you do great , they know , do more with you . It ’ s as simple as that .”
# 6 Find Opportunities To Partner With Excellent People
There are entrepreneurs such as Daymond John who want to focus on what they do best and outsource everything else so they don ’ t have to grow their team of employees . He recommended finding opportunities to connect with creatives who are passionate in their respective fields and merging that with people who have knowledge and finances to grow a business .
“ I don ’ t want to deal with the labor laws and various things and the talent ,” he said . “ I want to be Disney . I want to create Mickey Mouse as much as I can , and I want to be able to say ,
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