prepared to be sold . Your ABS should ideally integrate with your CRM to kick off automated reminder emails , texts , and calls to “ wow them ” and prep them for your meeting . At the very least , reminders should be sent from the ABS .
Did I Mention That An ABS Is Incredibly INEXPENSIVE To Implement And Can Surge Profits ?
AppointmentCore ( the ABS we use internally at Technology Marketing Toolkit and what we recommend to MSPs , especially those who use Infusionsoft ) is as low as $ 27 / month ! Some others are even free . ( Check out ToolkitLive . com / appointment-core for a free trial for AppointmentCore .)
Take a look at how this significantly impacts your bottom line :
MSP Averages New Leads : 72 ( 6 per month ) Appointments Sat : 35 ( 48 % of leads end up in appointments ) Proposals Generated : 24 ( 69 % of appointments end up in a proposal ) Closed Deals : 12 ( 50 % of proposals are won ) Average First Year : $ 25,119.32 Total Annual Payout : $ 301,431.84
Last month , we tackled new leads and how we can easily increase that number by 20 % to increase our new leads to 86 . If we can now increase the number of SET and SAT appointments by 20 % JUST by using an ABS , then we can see just how much that can drastically increases your annual payout .
Increase Number Set And Sat Appointments By 20 % ( Rounded ) New Leads : 86 Appointments Sat : 58 ( 68 % of leads ) Proposals Generated : 40 ( 69 %) Closed Deals : 20 ( 50 %) Average First Year : $ 25,119.32 Total Annual Payout : $ 502,386.40
Holy Toledo , Batman ! Talk about a massive ROI on a $ 27 / month spend !
sent over to your CRM so the contact record custom fields are updated and put into an automated reminder sequence by applying tags .
• Can it allow for multiple users on single calendars ? As you grow your business , you will need multiple salespeople to be on a single calendar to allow for more appointments . Don ’ t choose a scheduling software that doesn ’ t allow for multiple users .
• Does it allow for reschedules ? Again , let ’ s cut back on the scheduling pingpong game and allow leads to self-reschedule as well .
• Does it allow for an easy and enjoyable end-user experience ? If it ’ s clunky , ugly , and hard to navigate , it will actually deter leads from setting appointments . Pro Tip : Have a high school kid try to set an appointment from their cellphone . Could they do it easily in minutes ?
• Does it have a free trial ? Try before you buy to make sure it is what you need and does what you want . For a free trial of AppointmentCore , go to ToolkitLive . com / appointment-core .
Take 20 minutes RIGHT NOW and sign up for a trial for an ABS of your choosing and start reaping the benefits . n
See One Of Our Scheduling Pages In Action
Don ’ t have Infusionsoft ? Go to ToolkitLive . com / book-now . This will schedule you for a quick , 15-minute call with us to chat about how marketing automation with Infusionsoft can help you stop burning leads and start increasing annual payouts .
Already one of our Infusion-ites ? Go to ToolkitLive . com / infusion-ite . This will schedule you for a quick , 15-minute call with us where we ’ ll show you some BRAND-NEW services and add-ons we have to AMP UP your Infusionsoft and help you increase profits .
6 Critical Things To Consider When Choosing An ABS
There are a few very important things to consider when choosing an ABS :
• Does it integrate with your primary calendar ( s )? You will need the ABS to reflect availability shown in your primary calendar ( for most , this is Outlook ) and to pass appointments over to your primary calendar . It needs to sync both ways .
• Does it integrate with your CRM ? This is a must . Once an appointment is booked , this needs to be automatically
Bio
Allison Foelber is the VP of marketing and self-proclaimed “ Infusionsoft nerd ” at Technology Marketing Toolkit , where she helps clients leverage the marketing automation power of the software to organize and get a handle on their sales and marketing process so they can move prospects through the sales funnel faster . She can be reached at Allison @ TechnologyMarketingToolkit . com .
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