AUTOMATION VACATION
Part 2 : The Biggest Ways MSPs Burn Profits
Last month , we looked at how MSPs are throwing away an average of $ 50,238.64 in annual profits just by failing to implement systems and processes to make sure their inbound leads aren ’ t slipping through the cracks . Did you take action immediately after to ensure that you aren ’ t one of those MSPs letting cash fly out your window ? I pray to the marketing gods that you did . This month , we ’ re going to tackle the next way that MSPs burn profits — failing to get your leads to schedule and actually show up to KEEP ( or “ sit ”) the appointment .
I ’ m Going To Reveal One EASY Way To Boost Your Number Of SET And SAT Appointments
Quick poll — would you be more likely to book and show up for an appointment if …
A ) You had to fill out an online form , had no idea if anyone even saw your form submission request , had to wait a day for someone to email you to schedule a time , had to go through the annoying phone-tag game to find a time that worked for you both , and then hoped they put it on their calendar and remembered and were prepped for your meeting , or …
B ) You had the option on their website to select a time on a calendar that worked for you and received personalized reminders about that appointment that assured they were prepared to meet with you ?
Option B ( which I ’ m sure you chose ) uses what we call an appointment booking software ( ABS ), an online calendar scheduling tool that allows users to self-schedule an appointment based on your set availability and ideally sends reminders of booked appointments to leads . Examples of ABS are Appoint- mentCore , Calendly , Microsoft Booking , and ScheduleOnce .
An ABS can increase the number of SET and SAT Appointments by 20 % ( some ABS companies like TimeTrade boast increased sales-meeting bookings of 30 % as reported by their customers , but I think that ’ s a smidge inflated ). How , you ask , does an ABS get you 20 % more appointments booked ?
1 . Leads can instantly self-schedule . A lead can immediately select a date and time on a live webpage that fits with THEIR schedule . They choose the time that ' s best for them and also works with your availability .
2 . Leads can instantly self-schedule while they ’ re HOT . The ideal place for an ABS to be placed is immediately after the web form where they ' ve filled out their information . They are interested RIGHT NOW in your services , so capture and SET that appointment NOW while they ’ re still focused on you .
3 . Leads can instantly self-schedule , while they ’ re HOT , in the way they want to book . Surveys show that a good percentage of people wish to schedule appointments online compared to other means . Let them book with you how they want .
4 . Leads can instantly self-schedule , while they ’ re HOT , in the way they want to book without wasting your time or your employees ’ time . Everybody has been in that “ pingpong scheduling game ” before , with multiple emails back and forth , trying to find a time that works for both of you .
5 . Leads can instantly self-schedule , while they ’ re HOT , in the way they want to book , without wasting your time or your employees ’ time , and get reminders to show up
8 | MSPSUCCESSMAGAZINE . COM • VOLUME 1 ISSUE 9