MSP Success June/July | Page 4

MSP SUCCESS

LETTER FROM THE CEO
PUBLISHER PUBLISHING PARTNER
CEO / FOUNDER
EDITOR IN CHIEF EXECUTIVE EDITOR ASSOCIATE EDITOR
GRAPHIC DESIGN STAFF WRITER
Big Red Media Tulip Media Group Robin Robins Allison Foelber Colleen Frye Debbie Taveira Jessica Embree Sarah Jordan
CONTRIBUTORS Robin Robins Sitima Fowler Ray Green Heather Malec Chris McKie Arthur Olshansky Pedro Pereira Dr . Jordan Peterson Allison Troutner Fred Voccola
PHOTOGRAPHY
All images sourced from Tulip Media Group or iStock . com unless otherwise identified .
Captivating main stage session with Robin and the esteemed Dr . Jordan Peterson at TMT ' s Annual IT Sales And Marketing Boot Camp .
WWW . MSPSUCCESS . COM INFO @ MSPSUCCESS . COM

This Is Deeply

Personal

MSP Success is published by Big Red Media & Tulip Media Group . All content , copyright © 2024 , Big Red Media . All rights reserved .
MSP Success is a valued and recognized trademark of Technology Marketing Toolkit , LLC . This publication may not be reproduced , all or in part , without written consent from the publisher . Every effort has been made to ensure the accuracy of all content in this publication , however , neither the publisher nor Technology Marketing Toolkit , LLC will be held responsible for omissions or errors .
Articles , reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Technology Marketing Toolkit , LLC . The material herein is intended for educational and informational purposes only . Nothing herein is to be considered the rendering of advice for specific cases or circumstances . Communication of any legal information contained herein does not constitute an attorney-client relationship , nor convey legal advice or recommendation of any kind . Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction .
Please address all editorial and advertising inquiries to Technology Marketing Toolkit , LLC , email : dtaveira @ themarketingteam . com .
Tulip Media Group is not held responsible for the loss , damage or any other injury to unsolicited material ( including but not limited to manuscripts , artwork , photographs and advertisements ). Unsolicited material must include a self-addressed , overnightdelivery return envelope , postage prepaid .
Tulip Media Group and Technology Marketing Toolkit , LLC will not give or rent your name , mailing address , or other contact information to third parties . Magazine subscriptions are complimentary for qualified individuals .

Having Dr . Jordan Peterson at this year ’ s Annual IT Sales and Marketing Boot Camp was deeply personal for me , so this opening letter to you will be a shift from my usual business ramblings to talk about my faith and a few very personal stories . I don ’ t expect everyone to agree that this was a good choice of topic or even to like it , but I felt the need to share it , given the connection I have with so many of you . If you are not one of those people and simply want business content , you might want to skip this one . I understand , and I love and respect you all the same .

Thanks to the YouTube algorithms and my voracious appetite for all things personal development , business , and podcasts , I first learned of Dr . Peterson via one of his YouTube videos , where he was lecturing students at either the University of Toronto or Harvard . I don ’ t recall the title of the video or the specific topic , but I distinctly remember him saying something that changed me in a profound way :
“ Life is difficult . It ’ s tainted by malevolence , it ’ s cast in tragedy , and you need something to offset that because otherwise it embitters you , and if you ’ re embittered , you become vengeful and cruel . . . and that puts you on a path to hell .”
Oddly , I found what could easily be interpreted as a very negative admission about life to be uplifting and freeing . It was as if someone finally said what everyone already knew — the unspoken truth that needs to be said but nobody wants to admit . Although I am very successful and very blessed , I did at the time feel the heat of hell on my back .
4 | MSPSUCCESS . COM