STATE OF THE INDUSTRY different success rates in closing a new client . One will leave either empty-handed or with a low-margin contract , the other with a very profitable , properly sold deal WITHOUT having to do a lot of gimmes and negotiations . The difference is NOT mechanical — in their products , service delivery , features , benefits , etc . Much of that is the same for all IT services firms . The difference is in how they strategically , intentionally establish trust with the prospect , in the meeting and before they even step into that prospect ’ s office via their marketing .
This is a critical FACT you must embrace if you are going to have a chance at swimming upstream to higher paying , more profitable , more valuable clients : The MSP sale is based entirely on TRUST .
If you know how to engineer it , you have an enormous advantage over the vast majority of MSP competitors — even those selling at cheaper prices .
FREE For A LIMITED TIME !
For our subscribers , during the month of February , I ’ d like to give you a recorded session I did on the topic of trust-based marketing for MSPs .
To access it , scan the QR code or go to MSPSuccess . com / trustbased-marketing Curious about how your peers are packaging and pricing their services ? Our latest survey reveals insider insights into the strategies top MSPs use to price their offerings , win clients , and maximize profitability .
Don ’ t miss your chance to see how you stack up and uncover trends that could reshape your business .
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer , and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
Robin Robins is the CEO and Founder of TMT . TMT is the parent company of MSP Success .
Scan the QR code to dive into the results and start refining your pricing strategy today !
Scan The QR Code , Or Go To : www . MSPSuccess . com / pricing-packaging