What Is “ Unit Economics ”?
Unit economics refers to the direct revenues and costs associated with a particular business model , measured on a per-unit basis , such a device or user . For MSPs , this would be the cost to deliver a “ unit ” of service . Understanding unit economics helps MSPs determine the profitability of delivering a service .
To protect users across all their work activities and interactions , Kaseya 365 User bundles five solutions :
• Phishing Defense ( Graphus )
• Cloud Detection and Response ( SaaS Alerts )
• Security Awareness Training ( BullPhish ID )
• Credential Monitoring ( Dark Web ID )
• SaaS Backup ( Spanning or Backupify )
“ Security today is not only about making sure that your devices are properly secured but protecting the human being who interacts with those devices ,” says Voccola . “ Kaseya 365 User , at a very low price , is providing MSPs with all the technology required to make sure that the user is doing the right things and is protected .”
Voccola says MSPs can use Kaseya 365 Endpoint and User together , but they don ’ t have to . “ As we ’ ve said for 10 years , we will never , ever , force people into only Kaseya .” However , he adds , “ We want to do everything in our power to make it so advantageous for MSPs to use the entire Kaseya stack that it ’ s the best choice for their business and their customers .”
Using Endpoint and User together allows MSPs to take advantage of their integrated workflows and automations . “ The more of Kaseya 365 that ’ s consumed , the better the unit economics get for the MSP ,” says Voccola , because the automations improve the technician ’ s efficiency rate . That enables MSPs to scale without necessarily adding more staff .
“ People get that they can offer more , have higher margins , or be more aggressive on price . But MSPs have told me the fact that their technicians now have a bundle of tools with the same look and feel [ and ] with built-in automations is very impactful ,” says Gary Pica , industry veteran , and founder of TruMethods , a Kaseya training and peer group .
Why The SaaS Alerts Acquisition Was Critical To Kaseya 365 User
With a vast majority of cyberattacks now starting in the cloud , MSPs that aren ’ t protecting Microsoft 365 , Google Workspace , and other third-party SaaS applications are leaving clients dangerously exposed . Voccola believes CDR solutions are critical to combat present and future threats .
“ We think every single customer in the world managed by an MSP should be protected with CDR , so that ’ s why we acquired SaaS Alerts ,” says Voccola .
SaaS Alerts founder Jim Lippie , who pioneered CDR , says Kaseya 365 User is a home run for the MSP community . “ It provides an unbelievable advantage for MSPs that choose to leverage the Kaseya 365 User bundle .”
Riding The Wave Of Unprecedented Success
The thousands of MSPs that have adopted Kaseya 365 Endpoint — which comprises the tools to manage , secure , and back up the endpoint — have already achieved hundreds of millions of dollars in total cost savings annually and are changing their unit economics .
“ Very few MSPs had every one of those product categories on every single endpoint ,” says Pica , “ and it was because of cost . With Kaseya 365 Endpoint , they can have all the categories they need for every user — and they can afford to do it .”
Importantly , those MSPs have increased their profitability 3 %– 4 % instantly . “ So if they were at 10 % profitability , they ’ re now at 13 %– 14 %,” says Pica . “ What else can you do with just one decision to impact net profit in that way ?”
Kaseya 365 User will further improve unit economics , says Pica . “ You ’ re going to see MSPs using both Endpoint and User getting another step closer to best-in-class profit margins of 30 %– 35 %.”
He adds , “ This is a significant positive turning point in the industry . MSPs are protecting their customer base against increased competition , protecting their users and endpoints , and experiencing a massive change in the economic model .”
Doing More For Partners
As part of a new Powered by Kaseya initiative , the company will be investing in a worldwide marketing blitz . “ We are putting our money where our mouth is again ,” says Voccola , “ not only changing the unit economics but we are going to be incredibly aggressive at marketing MSPs that are Powered by Kaseya .”
Voccola says all four phases of the company ’ s strategic plan will be complete by next year ’ s Kaseya Connect Global in Las Vegas in April 2025 .
Colleen Frye is Executive Editor of MSP Success . A veteran of the B2B publishing industry , she has been covering the channel for the last 18 years , most recently as managing editor of ChannelPro . Her work has been published in a variety of media , including TechTarget sites , InfoSecurity Professional magazine , and Application Development Trends .
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