MSP Success December/January | Page 28

2024 PREDICTIONS CONT .

In the MSP helpdesk landscape , we ’ re witnessing an uptick in social engineering . Coupled with the misuse of AI , these threats stand to profoundly disrupt the SMB and midmarket industry . It ’ s imperative for MSPs to explore robust measures to identify both user and technician calling to and from their helpdesks .

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The biggest opportunity in the next 12 – 18 months is centered around AI and leading the charge for our clients to think differently about the potential for efficiencies to gain out of this .
— Shane Naugher , President , DaZZee I . T . Services
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— Mateo Barraza , CEO and Co-Founder , CyberQP

biggest threat will be flat to slightly declining economic growth with fewer new business opportunities and companies holding back on project spending . The opportunity is picking up dissatisfied clients from failing competitors who continue to have staffing issues . Many of the PE-backed companies will lose 10 % to 20 % of their acquired clients that prefer a more nimble and personal provider . We are entering the age of the ‘ street-fight economy .’
— Greg Crabtree , Partner , CRI Simple Numbers

The biggest opportunity for MSPs is going to remain security and compliance . More industries are getting government scrutiny , and owners are realizing that they need to become more cyber-focused .
— Paul Nebb , President & CEO , Titan Technologies
biggest opportunity is continuing to move more upstream to larger companies and providing higher-level services that these organizations do not have the skill set for . Due to the continued shortage in the labor market compounded by continued federal regulation on cybersecurity , we are looking at the biggest opportunity since I have been in IT .
— David Groot , President & CSO , Windstar Technologies , Inc .