Meet TMT ' s New Spokesperson And Winner Of This Year ' s Better Your Best Competition !
FEATURE COVER STORY
Meet TMT ' s New Spokesperson And Winner Of This Year ' s Better Your Best Competition !
How Mario Zaki
‘ Leveled Up ’ His MSP By Adding $ 394,296 In ARR
The CEO of Mazteck IT says winning the annual Better Your Best Contest is both validation and a call to double down on marketing strategies to close new customers and grow MRR .
BY JENNIFER OLADIPO
Once everyone has seen you at your best , the pressure is on to show how you can do even better .
This year ’ s TMT Better Your Best ( BYB ) winner ,
Mario Zaki , says he ’ s in that position — and he and his team have embraced the challenge . The CEO of New Jersey-based Mazteck IT says his story of operating as a one-man shop for 15 years resonated with peers who named him BYB winner among five competing companies ( see sidebar on page 16 ) at TMT ’ s annual IT Sales and Marketing Boot Camp this past April . It has also been a reason those with younger businesses are seeking his advice .
“ Just to be able to say , ‘ Hey , I know where you ’ re coming from . I worked out of the house . And then I decided to [ join TMT ] and look at me now ,'” Zaki says . “ They ’ re able to relate and know that I can speak their language , understand where they ’ re coming from , and offer them advice from where they ’ re at now .”
Today , Mazteck IT is a three-person company generating over $ 2 million in annual revenue . It serves customers in construction , engineering , and architecture , and has also carved a niche as the top MSP for housing authorities throughout New Jersey . The company was named a Power Partner by Inc . Magazine and made Channel Futures ’ MSP 501 list in 2023 .
Zaki says getting a firm grasp on monthly recurring revenue has been the key to that success . As a solo operator , he barely had any . But , within the first 90 days of the TMT Rapid Implementation Program , Zaki says he added almost $ 29,000 in MRR . That allowed him to properly budget , rent an office , bring on a technician , and hire an admin to run more marketing campaigns . MRR jumped more than $ 142,000 by 2023 , he told the Boot Camp audience .
Looking Back On The Big Leap
In his BYB presentation , Zaki told the audience about how reading a fortune cookie in 2020 led him to respond to a mailer from TMT founder Robin Robins . He hadn ’ t taken a vacation in years , but he still didn ’ t see the value in getting help when he could keep every dollar of revenue for himself .
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