“ At networking events, people I’ ve never met will say,‘ Oh, the TV star’ s here.’ It’ s given us instant credibility. One minute I’ m just another IT guy … the next, I’ m the expert they saw on TV talking about cybersecurity.” – Matt Rose, Owner-Tech Rage IT
“ At networking events, people I’ ve never met will say,‘ Oh, the TV star’ s here.’ It’ s given us instant credibility. One minute I’ m just another IT guy … the next, I’ m the expert they saw on TV talking about cybersecurity.” – Matt Rose, Owner-Tech Rage IT
Media Coverage Checklist for MSPs
Use this list to get noticed— no PR agency required.
Have a Story Worth Sharing
Landed a high-profile client( especially a nonprofit or local business).
Hosted a webinar or educational event.
Have a strong opinion on AI, cybersecurity, or hiring trends.
Helped a client stay operational during a crisis or natural disaster.
Pitch It Like a Pro
Researched the media outlet and understand their audience.
Tied your pitch to a timely event or local issue.
Explained why you are the right expert to speak on the topic.
3. Start Small, Stay Consistent
Your first pitch might get ignored. Your second might, too. But just like prospecting for leads, media outreach is a long game. Keep sending valuable ideas. Use news hooks like cybersecurity breaches, extreme weather events, or AI trends to offer commentary. Every“ yes” builds your credibility for the next opportunity.
4. Leverage Every Win
Don’ t let your 15 minutes of fame fade quietly. Share the coverage on social media. Add it to your proposals, email footers, and marketing material. Build a“ media” page on your website. As Rose puts it,“ We don’ t even post our news on LinkedIn until we’ ve got a press release ready. We drive traffic to both and tag the reporters. It keeps the momentum going.”
MSP Success and other channel publications frequently seek MSPs to feature in articles, newsletters, and podcasts. Whether it’ s a clever use of AI, lessons learned from a hard client breakup, or a bold marketing move— your insight could help another MSP grow. And yes, even if you’ re small.
As Rose says,“ The media never once asked how big we are. They don’ t care. They care if I have something relevant to say.”
When the Call Comes In
Ready to jump on Zoom or head to a quiet space on short notice.
Have a clean shirt, decent lighting, and quick talking points ready.
Have a good webcam and a mic for TV and live video opportunities.
Comfortable speaking on broader topics— even if they’ re outside your exact niche.
After the Coverage Hits
Share the coverage on social media and tag the outlet or reporter.
Include it in your prospecting materials, proposals, and sales deck.
Add it to your website’ s media or press page.
Send it to clients and prospects to build credibility.
Allison Foelber is the editor-in-chief of MSP Success and vice president of Big Red Media, where she orchestrates the strategic direction and editorial vision for one of the IT channel’ s top media brands. With deep roots in marketing and the MSP industry, she’ s known for delivering content and programs that drive success for IT providers.
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