MSEJ December 2016 | Page 15

“IBM has always looked beyond so-called ‘checkbook philanthropy’ to focus on delivering results. IBM and IBMers contribute time, talent, technology and expertise in service to address society’s most critical issues. We are proud to work with CASY in a partnership to help Veterans transition to prosperous careers in civilian life. Tapping into the tremendous value that Veterans bring to any organization, while helping them to capitalize on their training, skills and dedication to service is a win-win for all of us. The Corporate America Supports You team demonstrates in their results that they are one of the strongest nonprofit organizations serving military and Veteran communities, and we are proud to build on this success and expand their reach."

Diane Melley, the Vice President of Global Citizenship Initiatives in the IBM Corporate Citizenship & Corporate Affairs department

IBM Impact Marketing Workshop in St. Louis, Missouri, September 2016

When asked about the long-term benefits that the workshop will provide, Voirol explained, “Few opportunities have had such an impact on how we use our technology and how we do the work we do for candidates. This workshop will impact our services now and in the future.”

This past year, IBM also provided marketing support to CASY & MSCCN. At their fall board meetings, CASY & MSCCN leadership, with the guidance of IBM marketing experts, worked through analysis and decision making to hone CASY & MSCCN’s mission, message, and outreach.

Amy Rossi, Director of Communications and Training, explained the importance of IBM’s commitment to CASY & MSCCN, saying “IBM’s support means that CASY & MSCCN can reach applicants and manage their needs in the most efficient and effective ways.”

IBM Design Thinking Workshop in Austin, Texas, March 2016

Students attend i2 Analyst training in PIttsburgh, PA.