8
Clearing Up the Confusion on
Keywords & Buzzwords
In our resume training for CASY and MSCCN, we talk about targeting your resume with precise language so that it will move forward. Our goal is to get your resume pulled from the Applicant tracking system or put on the best qualified list. However, we’ve found that candidates are often confused by the difference between buzzwords and keywords.
Although “keyword” and “buzzword” are often used interchangeably in conversation, they have different definitions when it comes to recruiting and hiring. Understanding these distinctions could make the difference between getting the interview, or wondering why you were overlooked when your work experience indicates you're well-qualified.
Confusion regarding keywords and buzzwords may come from their role in the job search. Recruiters and hiring managers use them both to find candidates with specific skillsets via Boolean searches. In the blog post “Why Boolean search is such a big deal in recruiting,” Glen Cathery indicates that Boolean searches save time in the recruiting process while allowing recruiters to identify quality candidates. (Read this Tip Sheet for more information on recruiters and types of searches.)
Resumes allow us a very limited amount of space, and most recruiters only spend a few seconds looking at them. As they review our life’s work and decide whether we meet the qualifications, recruiters screen civilian and federal resumes for keywords and buzzwords. These terms allow them to save time, and help them to feel confident that you have the practical experience and skills required for the job.
BUZZWORDs are general terms that show you're qualified for the position.
KEYWORDs represent the specific and unique skills you need to do the work.
Let’s dig a little deeper to see how keywords and buzzwords can help you review a job posting and craft a targeted resume.
BUZZWORDS: These are popular, trending, general terms and phrases that are widely favorable and do not vary depending on industry, job, function, or location. Rosemary Haefner, VP of HR at Career Building says “Hiring managers prefer strong action words that define specific experience and accomplishments.” According to a Career Builder Survey, the best and worst buzzwords to list on your resume are: