MRRSE Organic Personal Care Products Market | Page 4
consumer of organic personal care in 2013 and accounted for over
34.9% of the global consumption in 2013. The market is witnessing
growth partly due to increasing awareness about the organic principle
and mainly due to entry of new multinationals which are making
organic products more easily accessible and visible for the consumer.
Europe followed North America in terms of demand and accounted for
over 28.9% of the global organic personal care product demand in
2013.
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Germany and France were the primary consumers of organic personal
care products in Europe together accounting for 17.1% and 13.6%
market share respectively. Japan is expected to register the fastest