Increasing geriatric population in both developed and developing economies across the globe is expected to
amplify market growth, in the years to come. Geriatric population is prone towards dental diseases due to
weakened immunity. Additionally, easy availability of dental products and lowered prices are some of the key
factors complementing market growth in the last couple of years. Changing food preference among younger
population is also positively affecting the growth of the market. Recent technological advancement in the
healthcare sector is introduction of innovative products in the market, thus augmenting overall market value of
mouthwash products.
The market is broadly categorized into two major segments based on the product type such as natural antiseptic
mouthwash and fluoride antiseptic mouthwash. The natural antiseptic mouthwash is considered as one of the
fastest growing segment in the mouthwash market with substantial revenue generation in the last few years.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in implementation of latest technologies in the oral
care industry, increase in the number of research & development activities, increase in the per capita income,
recent technological advancement in oral care products and existence of well-established pharmaceutical sector
in the region.
Asia-Pacific region is predicted to hold major market share in the mouthwash market with massive growth in
forecast period. Countries such as India, China and Singapore are leading the Asia-Pacific market with ever-
growing population, and increasing awareness about dental hygiene, rising prevalence of oral diseases and
significant investment by leading industry players considering potential growth opportunities in the region.
The key players in the mouthwash market are Church & Dwight Co., Johnson & Johnson Services, Inc., Hawley
& Hazel (BVI) Co., Ltd., The Colgate-Palmolive Co., Reckitt Benckiser Group plc, Procter & Gamble Co.,
GlaxoSmithKline plc, Lion Co., Amway Co., Dr. Harold Katz LLC, Caldwell Consumer Health LLC, Weleda, Inc., and
Dendron Ltd.
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