Mouthwash Market Key Players, Trends, Growth Opportunities
and Industry Forecast till 2023
“Globally, market is predicted to generate massive revenue
over next seven years, providing numerous opportunities
for market players to invest for research and development
in the mouthwash market.”
The global mouthwash market is expected to display higher growth rate over the forecast period. The market
is subject to witness a substantial growth due to the increasing awareness about oral hygiene and rising
prevalence of dental caries. The rise number of initiatives undertaken by local governmental and private bodies
to promote dental hygiene across the globe is expected to fuel the growth of the market over the forecast
period. Globally, market is predicted to generate massive revenue over next seven years, providing numerous
opportunities for market players to invest for research and development in the mouthwash market.
Other factors responsible for market growth, in the recent years, are increasing awareness in regards to dental
hygiene, and increasing demand for novel oral products to maintain proper oral hygiene. Additionally, growing
popularity of cosmetic dental treatment among general population in both developed and developing
economies across the globe is anticipated to drive market expansion in upcoming years.
Cosmetic dental treatment involving mouthwash allows improvements in esthetics, and provides fresh breath.
Such factors are critical in influencing market growth during the forecast period. Increasing application of the
cosmetic whitening products such as mouthwash to improve dental esthetics is considered as one of the critical
factors driving demand of the mouthwash products. Increasing prevalence of dental caries is leading to soaring
demand of mouthwash products, in the recent years.
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