Motoring News Issue 2 Jan2014 | Page 12

12 equipment. A true piece of art placed in a world of functional design,” said Robin Page, Director Interior Design at Motoring News Volvo Cars. The interior sculpture emphasizes Vol- vo Cars’ philosophy of “Designed Around You” by focusing on how the stowage area is cleverly designed to ac- commodate customers’ outdoor activity equipment. The sculpture shows how the designers have designed a wet and dry compartment for equipment in a modern and aesthetically clean way. “The colour scheme and modern design language illustrates our connection and influence from modern design products for outdoor activities as being produced by companies such as POC, based in Sweden,” said Thomas Ingenlath. “The part I am most proud of is creating something so unique and fresh in an industry that mostly works to quiet traditional ways of showing new products. To me this is a true piece of art.” advertise@ automotivepress.co.uk for advertising and sponsorship Published by Media Syrup Ltd