The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
Table of contents
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Foreword..................................................................................................2
Table of contents.......................................................................................3
Chapter 1: Advertising campaigns in general………………………………………4-8
- The history of advertising………………………………..……………………………5,6
- The goal of an advertising campaign …………………………………………………7
- The effect of an advertising campaign …………………………………………..……8
Chapter 2: The process of an advertising campaign...........................................6
- How is an advertising campaign established at an international company like
Unilever?…….6
- How is an advertising campaign established at an online company like Sansonline?…..11
- How is an advertising campaign established at a local company like
Broekhuis?............10
Chapter 3: The role of Media, Communication, Advertising and PR agencies
- What is the role of the Media agency in creating an advertising campaign…........13
- How does an advertising campaign agency make an advertising campaign?
………………………………15
- PR
Chapter 4: Inquiry : What is the most effective form of an advertising campaign
for the youth?…….19
- about the inquiry
- results inquiry 1
- results inquiry 2
- Video
- Radio
- Advertisements
The conclusion.........................................................................................34
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