The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
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Advertisment
Total score: 85
According to our inquiry, advertisements are clearly the least effective. Muyi even
scored zero points at the awareness category, which means that nobody would feel
attracted to that advertising campaign (which is not such a good result). Aktiv scored
a total of thirty one points, Bgl scored a total of thirty-four points and Muyi scored a
total of twenty points.
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