The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
overview on how effective the students thought the advertising campaigns were. The
results of this inquiry can be found here.
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Advertising campaigns for television
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Total score: 111
Apart from E-trade the advertising campaigns for television scored very high at this
test. FedEx scored a total of thirty-seven points, Taco Bell scored a total of fifty one
and E-trade scored a total of twenty-three points. The advertising campaigns were all
considered attractive. When it comes to branding and communication FedEx and
Taco Bell scored the highest. According to this inquiry E-trade should bring their
message more clearly and make the link between the advertising campaign and their
company a bit more obvious.
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!33.